Radio Jingles

What is a Radio Jingle?

A Jingle is a memorable slogan set to an engaging melody, which is mainly broadcast on Radio’s to advertise shows and the station.

Codes and Conventions of a Radio Jingle

Speech needs to be clear and give correct and relevant information about shows and the station itself.

Sound effect's can be used, but all music must be recognisable and relevant to the target audience for the station. For example, radio one shows are targeted and young adults and teenagers.
The Jingle must identify the station i.e. the frequency (Radio 2 88-91fm)

Show promo’s must include the presenters name, and idea of what the shows includes (music etc) the time of the show (how long it is) and highlights of previous shows so that listeners can decide whether it is for them.

Script for my show promo

"Long day at the office? *pause* Fed up of school? *pause* wanna get that Friday feeling? Join me Vic Fennell, Fridays at Five; The weekend starts here"

My Radio Jingles

http://www.infinitemb.com/stream/5529/SNC_Live_Station_Ident.mp3/

http://www.infinitemb.com/stream/5530/Vic_Show_Promo_SNC_Live.mp3/

http://www.infinitemb.com/stream/5531/News_Update_mp3.mp3/

Radio Jingles Evaluation

Our Task was to make 3 Radio Jingles, for ‘SNC; Live’. These Jingles were to be for;

a) A Show Promo
b) The Radio News
c) The Station Ident

We had to make these jingles using Adobe Sound-booth from the I-Macs.

In order to do this task, I had to get some music to be played in my jingles. I brought in some music from my home computer using a USB stick and loaded it on to the I-Macs. All of the songs I chose are currently in the UK Top 40 as these are the sort of tracks that can be heard on Radio stations such as Radio 1 and Heart fm. This kind of music was also relevant to my target audience as they would be primarily teenagers who study at the college as well as other listeners who would listen to the show online.

The first jingle I decided to produce was the show promo as this would take the most time and would be the longest jingle. The first thing I did was upload my music into Sound-booth and edit all the tracks so that I had short clips of each of the tracks. I then put them into an order so that they were continuous and didn’t sound jumpy as one track went into another. I then recorded the script I wanted to play over the top and put in the places that I thought made it sound most effective.

Listening back to the Jingle in class, made me realise that I needed to maybe tune down the voice I recorded a touch as it seemed quite loud to me in places. If I was to do this again I would concentrate on balancing out the two audios more effectively.

The second jingle I produced was the Radio News as this was going to be very short. I firstly went onto Beemp3.com which is a mp3 sharing site on the internet. I found a simple “News Jingle” which I downloaded and edited and then placed my scripted audio at the beginning. If I was to do this radio jingle again I would make the bits that were spoken more clearly as they were a bit muffled in places.

The third and Final Jingle I did was the station Ident. My Ident was largely influenced by stations such as heart fm who use a variety of songs and then a tag line as their station Ident’s. To do this I used a variety of music which is in the charts and edited them to make them shorter. I then recorded my tag line “SNC Live; Playing the Best Music, Everyday” and placed it at the end of my jingle.
When I played this jingle back in class I realised that it was too long and if I was to do it again I would make the song clips shorter so that the Ident would last for 30-40 seconds instead of a minute.